360 Digital Marketing Course
Learn Digital Marketing Course in Nepal from Innovault Network and be job ready in the industry.
Overview
The goal of this course is to equip you with practical, industry-ready digital marketing skills that employers and clients actively look for. Over the span of two months, you’ll learn how to plan, execute, and measure highly effective digital marketing campaigns across platforms such as Facebook, Instagram, Google, and YouTube.
By the end of the program, you’ll be able to build complete marketing strategies, optimize campaigns, understand analytics, and create content that drives real engagement and conversions—making you job-ready or confident enough to start freelancing or run your own online business.
At Innovault Network, we emphasize real-world learning. That means you won’t just memorize theory—you’ll work on live assignments, practice with real tools, analyze actual data, and apply every concept through projects that simulate real business scenarios. Our mentors guide you step-by-step, offering feedback, support, and practical insights drawn from real industry experience.
What You'll Learn
- Search Engine Optimization
- Social Media Marketing
- Search Engine Marketing
- Affiliate Marketing
- Email Marketing
- Influencer Marketing
- Content Marketing and AI uses
Course Curriculum
Module 1: Digital Marketing Fundamentals
- Concept and evolution of digital marketing
- Scope in digital marketing
- Careers in digital marketing
- Mediums of digital marketing
Module 2: Social Media Marketing
- Introduction to social media marketing
- Facebook marketing & Instagram marketing
- Pinterest marketing
- LinkedIn for brand awareness
- Targeting the right audience
- Niche marketing
Module 3: Content Marketing
- Introduction to content marketing
- Content creation
- Content strategy
- Graphics designing with Canva
Module 4: Search Engine Optimization (SEO)
- Introduction to SEO
- Keyword research
- Content ideas
- On-page SEO
- Off-page SEO
- Technical SEO
- SEO content writing
- Website audit & SEO tools
Module 5: Search Engine Marketing (SEM)
- Introduction to SEM & PPC
- Google Ads concepts
- Google Ads campaign planning
- Keyword planning and keyword types
- Google Ads optimization
Module 6: Email Marketing
- Creating an email template
- Composing an email that converts
- Lead generation
- Audience targeting
- Campaign setup and creation
- Email analytics
- Email strategy
Module 7: Influencer Marketing
- Introduction to influencer marketing
- Defining your brand
- Case study: influencer marketing campaigns
- Growing your audience
- Personal branding
- Audience engagement and retention
- Best practices for brands/influencer sourcing and relationship building
Module 8: Affiliate Marketing
- Introduction to affiliate marketing
- Types of affiliate marketing
- Scope of affiliate marketing
- Channels of affiliate marketing
- Audience engagement and retention
- Best practices in Nepal
Module 9: Analytics & Online Tools
- Google Analytics
- Google Search Console
- Conversion tracking, remarketing & retargeting
- Google Trends
Module 10: AI in Digital Marketing
- ChatGPT for content creation
- Google AI Studio
- Google Whisk/Nano Banana
- Eleven Labs for voice generation